Tumblring Ever Downward

Six years after it was sold to Yahoo for over a billion dollars, Tumblr’s been sold to Automattic by Verizon for a rumored three million. In relative terms, that’s buying a used car for a grand and being offered a cup of drip coffee one and a half Presidential election cycles later. It really drives home the point that when the internet’s fundamental economics run on advertising, even a property Alexa ranks within the top 100 sites visited on the web isn’t worth much if it can’t be monetized. Finally, perhaps most egregiously, the porn ban remains in effect. Time will tell if Automattic bothers to enforce that beyond token gestures after Verizon/Oath’s disastrous attempt to sanitize the platform late last year.